Tour de France is the biggest cycling event on TV. But watching men on bikes wearing spandex for hours on hand is not exactly what most people consider action-packed TV.

SKODA being one of the main sponsors, wanted to make it more exciting for the viewer, cyclist enthusiast or not. So we turnged Le Tour into a second screen game that synced with the race in real-time. And anyone, regardless of their cycling knowledge, could join the competition and have a bit more fun watching the spandex-wearingg men on bikes.