Adobe Stock is pretty much the same as any other stock service. Except, it’s embedded in Photoshop so designers can work faster. To make designers aware of this speedy option, we created a global campaign around a well-known industry stereotype, that designers have a hard time keeping up with; The Hovering Art Director.

The campaign launched with a film series, followed by webinars and tutorials showing designers what Adobe Stock could do in real time. After interest in the campaign, we created an online activation where people could win the ultimate designer toy: The Talking Hovering Art Director Action Figure.