Kids these days can't be bothered to brush their teeth properly and rather spend their time playing Roblox. To help Philips healthcare right this wrong, we gamified brushing with an app - Turning something they had to do into something they wanted to do.

The app works with sound detection and picks up when and how long you're brushing. Parents can keep tabs on how often their kids are brushing, add dentist appointments and stimulate regular and consistent brushing by adding custom rewards.