When summer arrives, Brits do all they can to make the most of it. No matter what the weather is like. So when asked to do a summer campaign for Google, highlighting how people use Search and Maps. We decided to embrace the predictably unpredictable British weather by celebrating how they use Google products to make the most of summer.

The campaign consists of a :30 second spot and a dynamic digital out-of-home, which delivers different ads using live local data from the current weather and traffic information.